Technology touches every part of our daily lives and now it’s even being stitched into clothing! Former Pussycat Doll, Nicole Scherzinger, wore a dress that displayed tweets in real-time for the EE 4G launch party. CuteCircuit made the gown. The 2,000 LED lights and 3,000 Swarovski crystals stitched into the dress lit up the red carpet with tweets. The tweets displayed on the gown were sent to the handle @EE or #tweetthedress
Something unique and extreme is a good way to get your brand name out there. This twitter dress has been talked about for the last few weeks because it’s so innovative in the world of fashion. Now I’m not saying this is the only way to get your brand recognized, but it is a great way for your brand to get earned media.
Check out these tips from Forbes, http://www.forbes.com/sites/bluecarreon/2012/05/15/how-to-make-social-media-work-for-your-brand/, to learn how to use social media to benefit your brand. Don’t worry you don’t have to make a Twitter outfit in order to get your brand recognized.
- Twitter Dress #WearableWednesday (adafruit.com)
- The First Ever Twitter Dress (gadgetsandgizmos.org)
- nicole scherzinger models uk’s first ever twitter dress (thesun.co.uk)