H&M Showcases How Model Bodies Are No Longer Ideal

Who needs models when you can create the perfect digital body? Achieving the perfect model body is an unrealistic goal, but an even more unrealistic ideal is the perfect digitally designed body that not even a model can compete with. H&M has been advertising “people” with real models’ heads attached to computer-generated bodies.

H&M’s fake model was first discovered by Norway via Bildbluffen, a site that exploits altered photos. In H&M’s Christmas campaign they featured models with fake bodies wearing lingerie.

Norwegian Broadcasting Corporation’s Helle Vaagland stated, “This illustrates very well the sky-high aesthetic demands placed on the female body. The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis.” Apparently even models bodies aren’t good enough for H&M.

How does a company recover from bad press like this? This is where PR steps in. You can’t erase the past you can only try to cushion the fall, and make sure this doesn’t happen again.

Tips to recover from bad press:

-Don’t Panic

  • Never react to criticism in a defensive way. Admitting that the company’s choice was wrong is a good start.

-Learn from your mistakes

  • Read peoples’ feedback. Should this have been done a different way?

-Communicate the message you do want to get across

  • Create a message you want people to know about, and find alternate channels to communicate this new message through.

-Don’t give up

  • Move on from this bad press, and create a reason for the company to receive good press.
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