Instagram is the new hot way to share images with people. About 58 photos are uploaded every second, making it the most popular way to share and alter images. Instagram has been around for the past two years and its followers have risen to over 100 million subscribers. Many people use it for personal use, but some companies are starting to use this new platform to market their brands visually.
Here’s a look at 3 creative brand campaigns using Instagram:
The fashion brand Free People encouraged its jean purchasers to snap a photo of them wearing their new jeans, and then post the photo on Instagram tagging it with the individualized hashtag card attached to the jeans. This was a success and not only did the jeans show up all over Free People’s feed, but some of these photos were published on its website. This campaign was a fun way to get its customers involved by making real women their models.
Giorgio Armani started a campaign called frames of life. The brand encouraged followers to upload a photo of them wearing sunglasses, and when they visit the frames of life site their Instagram picture is pulled in next to the frame styles in the Giorgio Armani collection. The Instagram hashtag they used was #framesoflife.
Vogue launched an Instagram campaign for its yearly Fashion Night Out event. This encouraged those attending the event to tag their photos with #FNO for the opportunity to have their photos published on the event’s microsite and Tumblr. The campaign was a success because it provided Fashion Night Out with user-generated content.
Instagram is visual, creative, and engaging! More companies should take advantage of this popular social media platform. It is a great way to engage your target audience with your company’s brand.
- How to Use Instagram to Promote Your Business (blogs.constantcontact.com)
- A Brand’s Guide to Instagram [INFOGRAPHIC] (contently.com)
- There’s A New Tool For Brands To Launch Instagram Campaigns (businessinsider.com)
- Restaurant Creates Virtual Menu Using Diners’ Instagram Photos (sproutsocial.com)