The Importance of Planning in Fashion PR

goalIn order to do your job successfully in any field you need to plan. When it comes to fashion PR, strategic planning is a must. Strategic planning involves setting goals, objectives, strategies, and tactics. There is more depth to planning, but these basics will help you get started. Below is your PR planning refresher.

Goals:

Your goal is a one-sentence statement that defines your long-term needs, hopes, or opportunities for an organization or brand. Your goals are usually broad and do not necessarily have to be quantifiable.

Objectives:

Compared to goals, objectives are more focused and specific. You should set multiple objectives for a single goal. Objectives start with action verbs and contain these key parts:

  • Identify a key audience
  • Measurable
  • Attainable
  • Set a time frame

Strategies:

Your strategies are the “how,” in ensuring that you meet your stated objectives. Your strategy should focus on getting a message out to your key public. Strategies allow you to motivate a key public to do a desired behavior. When writing your strategies use action verbs such as develop and promote.

Tactics:

Tactics are the specific “who’s” and “what’s,” that support the strategies. Use verbs such as utilize, contact, or participate. Also include a specific date when writing your tactics.

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