Lance Armstrong Loses His Two Biggest Supporters Due to Doping Accusations

Lance Armstrong

Lance Armstrong (Photo credit: goat karma)

Lance Armstrong is a legend in the world of cycling. In August 2012, Lance was stripped of his seven titles and ban from competing because he was accused of using illicit performance enhancing drugs.

Due to these accusations Lance’s reputation has a negative connotation attached to it. Nike’s choice to cut ties with him was a smart PR move because he became a PR risk for Nike’s reputation.

Nike states on its website: “Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner. Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.”

Lance and Livestrong have also agreed to part ways, so that Livestrong can focus on its mission to fight cancer. Although Lance may have made bad decisions in the cycling world, he still created a great organization that has raised millions of dollars for cancer patients.

Even though Lance’s titles have been stripped he will forever be known as the American cyclist who overcame testicular cancer and won seven Tour de France titles in a row. While I don’t condone the use of illicit performance enhancing drugs, I believe that Lance did not deserve to be stripped of his Tour de France titles. The real question this raises is how did he and other cyclists get away with doping when the drug testing for the Tour de France is so “strict.”


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